Challenge
Existing new hire orientation was exceptionally time-consuming (80 hours), required too much internal support, and was not engaging or being received well.
Solution
Leverage the audience’s immediate understanding of a, “News Desk” broadcast format featuring supporting text, graphics, and case studies along with a slightly unpredictable and colorful animated host.
Results
Onboarding time reduced to 12-16 hours in a combination, self-guided and HR supported platform that has been wildly well received and easily updated for required regulatory or policy changes.
Reaction
Cascade PBS Creative Works are experts at superbly executing on innovative integrated strategic communications where core values, employees, and customers meet.
Doug Allman
President & CEO, NASA Federal Credit Union